str课ategycasestudy.pptVIP

Internal: Production capacity limitations The lack of content and the alliance with publishers Rely too much on sole sales channel (PC mall 70%) External: Too many invaders: Shengda, Founder, China Mobil Kindle, Sony… IPad BlackPad? What is your strategy recommendation for Hanvon? 5 pages slides maximum Follow the rule learning from today’s class 5 minutes presentation China sourced, super cheap, purpose built Nooklit is targeted at $50 retail price Extensive titles through very attractive content provider contracts Surrounding in-store and on-line promotions can make it free with 15 purchase