百货商场品牌形象对顾客忠诚影响研究.pptxVIP

Part 1 Introduction;Part2 The relevant theories and literature review;;Jiang Minghua and Guo Lei(2003)made an empirical research on store image and perceived quality of manufacturer-owned brand. Wu Changshun and Fan Shiping (2004) studied the factors which affected the image of department store and supermarket. Wang Yafei and Yu Kunzhang(2006) explored the effect of store image on consumer behavior. Wang Haiqun (2006)made an empirical research on customer satisfaction and customer loyalty, pointing out that the store atmosphere, location, facilities, prices and services affected consume