基于crm的汽车快修营销管理系统设计与实现-车辆工程专业论文.docxVIP

基于CRM的汽车快修营销管理系统设计与实现Design 基于CRM的汽车快修营销管理系统设计与实现 Design and realization of auto repair chain marketing management system based on CRM Abstract As an emerging market service model，auto repair chain by virtue of convenient and easy advantages has been rapidly developed recent years in China in the background of increasing popularity of automobile and domestic auto market continuously expand in development． However，by looking up the relevant literature and on-the-spot investigation to auto repair chain industry，we have found that the field of digital marketing in industry-wide repair chain is still in low level．The problem of weak marketing concept of chain-repair-stores，arbitrarily marketing and lack of personality enterprise marketing strategy is quite common． The development of service market has brought great opportunities in the industry of repak chain，the fierce competition in the market also proposed more severe challenges to marketing ability．In the highly developed information technology today，insisting on the customer relationship management(CRM)and an implementation of digital marketing are the effective magic weapons to make enterprise conducive to an invincible position in the fierce market competition．Therefore，this paper firstly introduce related theory and the relationship between customer management and digital management system，then this thesis focus on of problems of digital marketing in repair chain industry，aiming at designing a management system which is more suitable for fast repair chain marketing to assist the management of customer information and elaboration of marketing strategy，make the car fast repair chain more streamlined and standardized．To develop a better marketing strategy for repair chain industry，the system designed introduced classical RFM model as a customer segmentation model．Through the analysis of customer information，processing，and customer classification， to help repair chain stores to implement differentiated marketing． Th