洋正广告培训-创意的功能.ppt

* The function of Creative The product value in the eyes of consumersin the process of continuous function maximum 产品价值与形象 在消费者心目 持续性作用过程中 的 最大化 The product value in the eyes of consumers in the process of continuous function maximum 深度价值 The function of Creative The product value in the eyes of consumersin the process of continuous function maximum A B C 产品与服务的 各组成部分及相互间关系形成的独特价值 Products and services themselves Physical function value 产品的“形”整体对于消费者欲求 满足的独特价值 Products of the form Consumer desires for material value 产品独特的“形-场-势”对于消费者 欲求满足的精神价值 Products of the form Consumer desires for material value The depth in value of Products and services 对于企业与品牌、产品线的价值-深度诠释-超越… For enterprise and brand value 对于操盘手的价值-树立标准·现金流… For the trader hand value 对于城市的价值-区域开发·价值重振·区域分工… For the city value 对于行业的价值-模式开发·产品标杆… For the city value 消费者心目中 最大价值的夸张性演绎 In the eyes of consumers Maximizing the value of exaggerated interpretation 策略精神的被感知性 The spirit of the perceived sexual strategy The function of Creative The product value in the eyes of consumersin the process of continuous function maximum 怎么说 How to say A B C 整体创意 The ideal of creative of Products and services 创作的持续性效益 形象长期进化思考 Sustained benefit Profile of long-term evolutionary thinking 长期形象资本累加效应 Profile of long-term evolutionary thinking 全盘渠道媒介活动整体效应 Profile of long-term evolutionary thinking 文化娱乐空间 信息接受空间 基本生活空间 工作空间 商务来往空间 交通空间 主动触点 Active contact Basic living space Working space Business space Information receiving space Traffic space Culture and entertainment space D 体验互动深度 刺激反应效应 Experience of deep interaction Stimulus response effect 是什么 说什么 东 直 门 迷路绕道的城市交通 Only A Worldview On The world 看不清的谈判迷局 Only A Worldview On The world 众象纷呈的对下关系 Only A Worldview On The world 端倪难见的家人隔阂 Only A Worldview On The world 云山雾罩的国事走势 Only A Worldview On The world 不知所谓的世界关系 Only A Worldview On The world 世上分水岭 Only A Worldview On The world 有些人用不观来蒙蔽自己 Only A Worldview On The world 有些人用直面来观赏世界 Only A Worldvie