洋正广告培训-创意的功能.pptVIP

* The function of Creative The product value in the eyes of consumersin the process of continuous function maximum 产品价值与形象 在消费者心目 持续性作用过程中 的 最大化 The product value in the eyes of consumers in the process of continuous function maximum 深度价值 The function of Creative The product value in the eyes of consumersin the process of continuous function maximum A B C 产品与服务的 各组成部分及相互间关系形成的独特价值 Products and services themselves Physical function value 产品的“形”整体对于消费者欲求 满足的独特价值 Products of the form Consumer desires for material value 产品独特的“形-场-势”对于消费者 欲求满足的精神价值 Products of the form Consumer desires for