基于bi和crm协同的a电信公司营销管理创新-工商管理专业论文.docxVIP

IV IV expatiates on the first marketing, secondary marketing, event-driven marketing and model and scheme of precise advertisement in the management of lifecycle of customer. Chapter Five is about BI-CRM-Cooperation-Based customer service application and expatiates on how to implement the optimization of customer service flow, dynamic management of customer demand and supply and customized support schemes of customer service. Chapter six includes the implementation and enlightenment explaining the application of these models and schemes in practical work to offer the enlightenment to the marketing management of telecom. Chapter seven is the conclusion forecasting the marketing management in the future. The innovative point of this paper rests with some new methods and ideas basic on BI-CRM cooperation. These methods mainly include design method of telecom product and packet clearance method, customer-event-driven response model of precise marketing, customer service flow optimization basic on the comprehensive analysis of customer electronic flow and service records, and dynamic management of customer demand and supply. Keyword：business intelligence, customer relationship management, product lifecycle management, customer lifecycle management, event-driven marketing PAGE PAGE VI 目 录 第一章 绪 论 1 1.1 选题背景 1 1.2 A 电信公司简介 2 1.3 主要研究方法 4 1.4 论文研究的意义 5 1.5 创新性工作 6 1.6 论文的内容与结构 7 第二章 相关理论和工具 9 HYPERLINK \l _TOC_250011 BI 概述 9 HYPERLINK \l _TOC_250010 BI 基本概念 9 HYPERLINK \l _TOC_250009 BI 技术体系 9 2.1.3 建模方法 10 HYPERLINK \l _TOC_250008 CRM 概述 13 HYPERLINK \l _TOC_250007 CRM 基本概念 13 HYPERLINK \l _TOC_250006 CRM 功能模块 14 HYPERLINK \l _TOC_250005 2.2.3 CRM 系统存在的问题分析 15 2.3 相关工具 17 2.3.1 相关理论 17 HYPERLINK \l _TOC_250004 2.3.2 相关 IT 工具 18 HYPERLINK \l _TOC_250003 第三章 基于 BI 和 CRM 协同的产品套餐管理 19 HYPERLINK \l _TOC_250002 3.1 A 电信公司产品套餐管理的现状 19 HYPERLINK \l _TOC_250001 3.2 A 电信公司产品套餐管理存在的问题及其原因分析 24 HYPERLINK \l _TOC_250000 3.3 基于 BI 和 CRM 协同的 A