基于bpr美的中国营销总部组织结构变革研究-工商管理专业论文.docxVIP

哈尔滨工业大学工商管理硕士学位论文 哈尔滨工业大学工商管理硕士学位论文 万方数据 万方数据 Abstract With the end “Household appliance go rural” program introduced by of the central government, and the influences of the “financial storm” and the “European union debt crisis”, the demand for home appliance declined, especially in the rural market. Household appliances industry is facing challenges including production overcapacity, more and more intenser competition, bloated organization, poor product quality, not timely service and so on. As a leader of the domestic white goods industries, if Midea Chinese marketing headquarters wan