edison：年网民社交媒体习惯调查报告.docxVIP

ABOUT THE SOCIAL HABIT 2014 The Social Habit 2014 is derived from The Infinite Dial, a large-scale research survey of consumer behavior by Edison Research and Triton Digital. The Infinite Dial 2014 is the 22nd in this long-running research series, and the ninth in which Edison has tracked social media usage and behaviors. METHODOLOGY A total of 2,023 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews. Facebook, Twitter Lead in Awareness % Age 12+ Aware of… Facebook 93 Twitter 92 MySpace 77 Instagram 71 Google+ 56 Snapchat 53 Pinterest 50 LinkedIn 46 Tumblr 41 Vine 36 ? 2014 Edison Research and Triton Digital Instagram Now Tied For Second in Usage % Age 12+ Using Each Social Networking Site/Service Have personal profile on Facebook Have personal profile on LinkedIn Have personal account on Instagram Have personal profile on Google+ Ever use Twitter Ever use Snapchat Have Pinboard on Pinterest  58 58 17 19 12 19 12 17 15 16 3 13 10 13 Have personal profile on MySpace Ever use Vine Have personal account on Tumblr  10 N/A 9 4 6  14  2013 2014 ? 2014 Edison Research and Triton Digital Pinterest Dominated by Female Users % Age 12+ Using Each Social Networking Site/Service Have personal profile on Facebook Have personal profile on LinkedIn  17  22  54 63 Have personal account on Instagram  16 23 Have personal profile on Google+ Ever use Twitter Ever use Snapchat  15 15 17 13 15  20 Have Pinboard on Pinterest  4 22 Have personal profile on MySpace Ever use Vine Have personal account on Tumblr  5  9 11 9 9 8  Male Female ? 2014 Edison Research and Triton Digital Social Platform Usage by Age % By Age Group Using Each Social Networking Site/Service (Page 1 of 3) Age 12-17 Age 1