基于aseb栅格分析法的肥西县乡村体验旅游开发的对策分析-农村与区域发展专业论文.docxVIP

II II Abstract In recent years, more and more countries pay attentions to the rural tourism .The rural tourism has become an important part of tourism. In our country,under the wave of leisure and the development of experience economy, people has not satisfied with simple sightseeing tourism any more.The Rural experience tourism which has fused modern travel demand and traditional leisure is developing rapidly. Rural experience tourism opened a more harmonious way of tourism development and protection of traditional culture .However, some of experience rural tourism sector in our country has only payed attention to materiality tourism resources which will bring them economic benefits in a short term,but has neglected the traditional cultural tourism resources. In recent years, Feixi rural tourism has made some achievements , has become the gold standardto Anhui province rural tourism .But they also face the bottleneck problem that lacking of experience under the Experience Economy because of neglecting the traditional cultural tourism resources .It’s too difficult to develop achieve and even to promote traditional cultural heritage for Feixi rural tourism against this background. ASEB grid analysis is a new information analysis techniques, emphasizing the importance of the experience of visitors, which is designed for Experiential consumption problems , is more suitable for experience tourism products. The tourism products under traditional SWOT analysis is difficult to conduct development and experiential marketing. Take Feixi rural tourism experience for research platform in this paper, absorbing the basis of previous studies. Analyze Feixi rural experience tourism different groups of tourists travel experience and benefits according to the theories of tourism experience and motivation .Analyze Feixi rural experience tourism with ASEB analysis methods, through questionnaires and interviews collected data. Put forward some advices to Feixi rural experience