互联网金融背景下毫州农商行客户忠诚度研究-工商管理专业论文.docxVIP

AbstractAbstract Abstract Abstract Customer loyalty research is a hot problem in the field of study on modem human resonrce management，in theory and practice by scholars both at home and abroad in recent years more and more attention,more and more enterprises put the strategic focus from”product-centric”to”take the customer as the center．Rural commercial bank a”mainstay”on the financial system in China is to realize the agricultural scale planting and deep processing of agricultural products，rural residents out ofpoverty and small micro enterprise development play a powerful role in promoting．At present，Bozhou city rural commercial Bank(hereinafter referred to as the Bozhou rural commercial bank)has a Oeltain scale and the basis of,some of the institutional investor also became the northern Anhui NongJin standered bank system．However,the rapid development of Interact financial payment and settlement business of commercial bank’S traditional，financial products，credit products and intermediary business has formed a larger impact．The interact businesses use the Interact users have a large number of online data,grad谳ly began to look at financial services paid by the traditional field of infiltration to transfer remittance， microfinance，cash management,asset management,supply chain finance，fund and insurance on commission basis，and other fields，this will pose serious challenges to the development of commercial Banks．With the constantly deepening of financial reform in our country，progress of banking financial innovation products and services,products and services increasingly shorten the cycle of imitated by competitors，each commercial bank financial product homogeneity phenomenon is increasingly prominent，customers choose different commercial banks to a product Or service obtained the function difference，lead to customer loyalty is not high at commercial banks．So in this context,Bozhou rural commercial bank iS not only facing pressure from financial development of the I