《超市销售人员作用的研究》-毕业设计（论文）.docVIP

PAGE PAGE I 题 目: 超市销售人员作用的研究 院系名称： 专业班级： 学生姓名： 学 号： 指导教师： 教师职称： 摘 要 当前，随着中国经济的持续快速的发展，以及零售领域放宽对于外资和民营资本的限制，超市零售商在各地不断涌现，超市的迅猛发展是超市零售商之间的竞争日趋白热化。 我国目前的超市业仍处于发展的初级阶段，商品的品种和质量，企业的管理水平和经营方式与发达国家都有很大差距。因此，分析我国超市业的发展特点，借鉴国际的先进经验，对于促进我国超市的发展具有重要的现实意义。 现代企业之间的竞争最终是人才的竞争。内资超市企业要与外资超市争高下，必须利用激励机制，吸纳人才，留住人才，并提供全面系统的职业发展培训，不断提高员工的经商意识、职业道德。业务能力和技术水平，增强对企业的归属感，优越和亲切感，形成素质优秀、稳定进取的超市从业人员队伍，使企业有长远的发展潜力。 中国超市业的竞争将日趋激烈，超市企业唯有兢兢业业，尽力提升竞争能力，才能在激烈的竞争中与国际商业巨人搏杀以求得生存和发展。 关键词： 超市 营销战略 销售人员 激励政策 Title Study of function of salespeople in supermarket Abstract Actually,fast developing of economy has more than 20 years.With the unbound of oversea found personal found,retailers of supermarket have boomed everwhere in big or cities in china.The fastening development are making the cruel competitions among supermkets more complicated. Today,China’s supermarket industry is just at its primary stage.So most of domestic supermarket companies are small in scall、lack of money and adverced managerment knowledege.There is a tremendous gap between Chinese supermarkets and those of world famous ones.It will be most valuable to make researches for the development of this industry in China by learning international experience. The Chinese market is enormous.Many foreign supermarket companies are try very hard to expand their business in china.How would Chinese companies take counter measures to compete the foreign competitors? The author of this thesis suggest that an appropriate development strategy should be formulated.Along-term plan should be mapped,and the government should be make right policies.Besides,the domestic supermarket companies should find themseves in the right position,either a hypermarket a warehouse club or superstore.Other than that,those companines should form a good strategy for their brand namesa very attr