华东汽配水暖城电子商务网站的系统开发与运营管理-工商管理专业论文.docxVIP

摘要随着我国市场经济的蓬勃发展和计算机技术的日益更新，电子商 摘要 随着我国市场经济的蓬勃发展和计算机技术的日益更新，电子商 务在中国的制造业中得到了广泛的应用。但由于传统汽配水暖企业的 特殊性，其信息化程度和电子商务应用程度并不高，且由于传统汽配 水暖企业多变的行业特性，单纯依靠传统的销售方法己逐渐不能适应 汽配水暖企业越来越复杂的和多变的需求。而使用面向汽配水暖的电 子商务网站系统就能够有效地控制复杂性、适应多变性，同时具有灵 活性、低风险性和可重用性等优点。 本文在对电子商务理论及汽配水暖行业特点进行研究的基础上， 针对汽配水暖企业的信息化需求和电子商务的发展需求，开发并运营 管理了一个面向汽配水暖行业的电子商务网站系统。该系统既能展示 汽配水暖企业文化，又可以为客户提供最新的产品演示，实现信息发 布及公司网上商务系统(网上订货、网上交易)的功能，从而达到提高 运作柔性，降低销售成本，优化业务流程，实现信息共享与协同控制 的目的，最终提高企业的市场竞争力。 关键词：汽配水暖，‘营销模式，电子商务，模块设计，ASP ABSTRACTWith ABSTRACT With the vigorous development of China’S market economy and the growing update of computer technology,E-Business has been widely applied in manufacturing industry．But causes of the traditional auto parts and plumbing corporation’S specificity,its informationization level is not high，and cause of its changing industry characteristics，simple traditional marketing methods have not gradually adapted to the auto parts and plumbing corporation’S more and more complex and volatile demand．But with the use of auto parts and plumbing industry oriented E—Business System，it could effectively control complexity,adapt to variability and it also has flexibility,low risk，reusability and other advantages． Combined with the Auto parts and plumbings Industry,this dissertation focuses on several problems in E—Business and its Application in Auto parts and plumbings Industry．Based on the research of E—Business theory and traits of Auto parts and plumbings Industry,a Auto parts and plumbings Industry oriented E—Business System was developed and managed，which was aimed at auto parts and plumbing industry’S requirement of informationization and development of its E．Business．Via the numerical E—Business techni que，a Intemet E．Business system was formed to show auto parts and plumbing。making industry’S corporation culture，to demonstrate the latest products for customers，to customers，to realize the information issuance and trade on Internet，thus the flexibility of process could be enhanced，the cost of sales cou