物流专业英语第新二章1.ppt

Supply Chain Management (1) Learning Objectives The goals of SCM The stages of SCM The Bullwhip Effect and Beer Game The Development of SCM Eras The Principles of SCM case analysis The Goals of SCM Three goals of SCM: (1) to reduce inventory (2) to increase the speed of transactions with real-time data exchange (3) to increase revenue What is Optimization? Optimization means to organize all relevant activities for the purpose of minimizing the total cost of providing the consumer with the value required. This implies the elimination or minimization of all unproductive activities and activities that do not provide or provide less value added. The optimization is to be assured on the entire process of providing the product or service instead of on only a part of it. Phases of SCM Five stages of SCM: (1) Plan: good or service meet the needs (2) develop (3) Make (4) deliver (5) return Bullwhip Effect 中文：牛鞭效应 Information Distortions and the “Bullwhip Effect” The Bullwhip Effect in Action Production Reasons for Bullwhip Effect Inventory is insurance against supply chain uncertainties Supply chain management substitutes information for inventory Reduced Bullwhip Effect for Durables In the view of bullwhip effect, can you find ways to solve this problem to ensure the effective and efficient SCM? Beer Game Home work Customer? customize? customization Supply Chain Evolution (1800s) Division/specialization of labor Interchangeable parts Railroads, electricity, communications Mass Production Era (1900-1973) Moving assembly lines Scientific management methods Operations research techniques Lean Manufacturing Era (1974-1995) Increased global competition Improved flexibility and quality control Six-Sigma QC, JIT, TQM Mass Customization Era (1996-today) Better information engineering Internet, wireless communications, B2B e-commerce Integrate internal systems with external partners 2.2 Principles of Supply Chain Management 1. Segment customers based on the service needs 2.