互联网培训软件测试工程师项目商业计划书-工商管理专业论文.docxVIP

摘要 摘要 II II 技能，因为互联网给人们的生活带来便捷的同时，也给更多 IT 从业人员提供 了提升自己的专业水平和工作技能的途径。 通过对软件测试培训市场和目标客户的系统分析，以及对 A 公司过去十 一年在软件质量和测试服务以及线下测试培训积累的经验和资源的整合,以 此来制定一份关于互联网培训软件测试工程师项目的商业计划书。该商业计 划基于 A 公司拟成立一家经营该项目的全资子公司 - 上海露米教育咨询有 限公司（简称：“露米教育”），商业计划中首先通过软件测试培训的行业 数据和 A 公司的自身状况来打造基于 SWOT 和波特五力模型方法分析得出的自 身竞争优势，选择自身的竞争战略；然后结合 SLEPT 和 STP 方法分析得出的 外界环境的机会，做好市场细分、市场目标与市场定位分析，顺利地切入互 联网培训软件测试工程师市场、实现业务的短期拓展与企业的长期发展；最 后基于项目的运营规划和合理的项目财务计划来预测公司的利润增长和投资 回报。经过对露米教育的公司与产品-市场与竞争-客户与营销-战略与运 营-财务与风险的分析与计划来证实这的确是一次有价值的并能实现价值增 值的商业机会。 关键词 互联网，培训，软件测试工程师，商业计划 Abs Abstract Abstract With the vigorous development of software industry and more focus on the quality in our country, software testing is also increasingly being valued by software companies, and the requirement of software testing skills are gradually increased. It means that software testers need to understand the development process of testing technology at home and abroad, and the development trend of software testing industry, learn the new testing methods, techniques and tools to meet the requirements of software testing industry on the product specification, improve the efficiency and achievement of software tests to ensure the quality of software testing. S Shanghai channel reported that national authoritative statistics show that Chinas software talent gap is over 100 million people, of which a large part are the software testing professionals, the gap reached 30-40 million. However, due to the importance of software testing was fully recognized just in the last two years, education and corporate training have not kept pace, resulting in a serious shortage of software testing professionals, and state of running for posts and rapid increase. Also, higher salary gradually appear, excellent software testing professionals’ salary up to two to three hundred thousand or even more. According to annual industry report released on 51Testing software testing net in 2013 showed that, 19% of the 150 thousand software testing professionals have accep