小米公司治理结构与营销模式.doc

本文来自中国论文发表中心（/lunwen/jingjilunwen/2014-07-31/993.html），了解更多信息请登录中国论文发表中心 小米公司治理结构与营销模式 摘要 营销学发展至今已成为一门系统科学,是具有实践指导作用的理论。近年来对营销学的研究,尤其是对营销模式、营销策略等方面的研究层出不穷,极大地丰富了营销学的内涵。本文主要围绕了小米手机公司治理结构和营销模式进行了叙述，根据国内外的研究成果，希望能对社会化媒体背景下消费者的特点有一定的了解，并通过对小米手机的研究，指出小米手机在社会化营销中存在的不足之处，本根据这些不足提出相应的应对策略，促进小米手机的发展；另一方面，总结出小米手机营销策略的成功之处，为我国智能手机的发展提供参照，更为企业的社会化管理和营销提供参考。本文采用定性与定量研究相结合的方式，主要有搜集资料法、调查问卷法、深度访谈法、案列研究法等。本文对小米公司治理结构和营销模式的研究有重大意义，不仅能使小米企业相关人员认识到自身发展的优势与不足，在未来的发展中保持优势改正不足，使小米企业朝着更好的方面前进；另一方面，其他企业可以借鉴小米企业的成功之处，促进全国企业的发展。希望本文可以让读者对小米公司治理结构和营销模式有一个了解，对自身企业发展有所启发和帮助。 【关键词】小米手机 治理模式 营销模式 Abstract Marketing has become a system science, is a practical guidance theory. In recent years, the research of marketing, especially emerge in an endless stream of marketing mode, marketing strategy and other aspects, has greatly enriched the connotation of marketing. This paper mainly focuses on the structure of corporate governance and millet mobile phone marketing model is described in the paper, according to the research results at home and abroad, hoping to characteristics of social consumer media background have a certain understanding, and through the study of millet mobile phone, millet mobile phone of deficiencies that exist in marketing in the society, this according to these problems put forward the corresponding countermeasure, to promote the development of millet mobile phone; on the other hand, summarizes the success of millet mobile phone marketing strategy, so as to provide reference for the development of intelligent mobile phone in China, more enterprises of the social management and marketing reference. This paper uses the combination of qualitative and quantitative research methods, mainly to collect data method, questionnaire method, interviews, case study etc.. This study is of great significance to the corporate governance structure of millet and marketing model, not only can make the relevant personnel millet enterprises to realize their own development advantages and disadva