电信行业客户关系管理系统的设计与实现-软件工程专业论文.pdf.docxVIP

AbstractW．im Abstract W．im the continuous development of social economy,customer-centric business philosophy has begun to replace the traditional sales-oriented business philosophy． Customer relationship management is based on customer-centric philosophy evolved， which integrates the information related to customers and market integration，then manages such information and makes an analysis and processing．By contacting with customers more closely,customer relationship management can help to know the customers more clearly and understand their requirements in time，thus more quickly and accurately obtain first-hand information about the market，which prompts the enterprises to develop in the right direction． Telecom industry is an important application field of customer relationship management system．In view ofthe diversity and universality ofthe telecom customers， customer relationship management system can provide great assistance to the telecommunications industry on many aspects such as management theory,the development of business strategies and operating practices． This paper begins with introducing the concept of customer relationship management，and then expounds the application of customer relationship management in the telecommunications industry,specifying the background and significance to develop a customer relationship management system for telecommunications industry； makes a brief introduction of the required techniques and theories for the development ofthe system；makes demand analysis for the major function module designing，as well as the performance；based on the needs analysis，designs the details of each module of the system，developing the implementation process and the corresponding background business logic，and designing a complete database table for each module；programs and finally develops a complete customer relationship management system，which is based on B|s． 万方数据 Keywords：Telecom Keywords：Telecom Industry；Customer Relationship Management；B／S 万