《佛山旅行社服务质量初探论文》-毕业论文设计（可用）.docVIP

佛山旅行社服务质量初探 Basic Analysis Of Shanghai Travel Service Quality 摘 要 旅行社服务质量是旅游业的生命线，旅行社服务质量的高低直接决定了旅游业竞争优势的强弱。我国旅游业现已成为我国新的经济增长点和最具活力、发展最快的产业。然而，在面对旅游业硬件设施和旅游资源与其他省市相差无几的情况下，如何提高佛山旅行社的服务质量，构建合理完善的旅游服务质量管理模式，则成为佛山旅行社健康、稳定、快速发展的关键。旅行社服务质量是旅游业的生命线，旅行社服务质量的高低直接决定了旅游业竞争优势的强弱。本文从旅行社服务质量的基本概念出发，对佛山旅行社服务质量的现状进行了概述，分析了佛山旅行社服务质量存在的问题，并在此基础上，分析了佛山旅行社服务质量存在问题的原因，提出了解决佛山旅行社服务质量存在问题的具体措施。 关键词：佛山 旅行社 服务质量 全程质量管理 Abstract Travel service quality is the lifeline of the tourism industry, travel agencies service quality will directly determine the strength of the tourism industry a competitive advantage. Chinas tourism industry has become Chinas new economic growth point and the most vibrant and fastest growing industry. However, the hardware in the face of tourism facilities and tourism resources with other provinces and cities almost the same situation, how to improve the quality of service Shanghai travel agents, travel services building reasonable and perfect quality management mode, then become a Shanghai travel healthy, stable and rapid development key. Travel service quality is the lifeline of the tourism industry, travel agencies service quality will directly determine the strength of the tourism industry a competitive advantage. This article from the travel agency the basic concept of quality of service, quality of service to Shanghai travel agencies an overview of the current situation, analyze the quality of services the Shanghai travel agent problems, and on this basis, the analysis of the Shanghai travel agent service quality problems, we proposed a Shanghai travel agencies to solve service quality problems of specific measures. Keywords: Shanghai; Travel agency; Service quality; Total quality management  目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc272673319 一、佛山旅行社服务质量的现状 PAGEREF _Toc272673319 \h 5 HYPERLINK \l _Toc272673320 （一）提高佛山旅行社服务质量的意义 PAGEREF _Toc272673320 \h 5 HYPERLINK \l _Toc272673321 （二）佛山旅行社服务质量的现状 PAGEREF _Toc272673321 \h 5 HYPERLINK \l _Toc27267