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弘邦领邸前期公关策略方案 定 位 项目的综合定位决定了我们做什么…… 价格最敏感的因素，决定了客户想什么…… －“弘邦领邸”－【高品质定位、高定价策略】 区位高价值 公关策略必须从以上四个元素出发 公关策略必须从以上四个元素出发 －弘邦领邸－ 公关活动场地 配套与区位 顶级商家参与 星巴克 哈根达斯 春天咖啡 欧洲房子 顶级商家参与 品味、时尚、高端 弘邦领邸 文物珍藏 美术珍品 另类音乐 色彩艺术 文化、艺术 时尚、高端、主流 艺术格调 文化底蕴、艺术性挖掘 弘邦领邸 NOMO 彩装秀 荧光VS黑色 人体行为艺术 时尚、另类、主流 个性理念 时尚、主流、另类活动 艺术、文化 弘邦领邸 顶级商家参与 文化底蕴、艺术性挖掘 时尚、主流、另类活动 综合定位 柔和 弘邦领邸 如何选择？ 弘邦领邸 售楼部 弘邦领邸 星级酒店 7月底 8月上旬 房交会 8月下旬 9月上旬 10月 售楼部 星级酒店 商家现场 售楼部 品鉴会 开盘 售楼部开放 客户联谊 客户联谊 单项方案待细案中呈上 弘邦领邸 THANKS 弘邦领邸 Broken Wings, Flying Heart 翅膀断了，心飞翔 He lost his arms in an accident that claimed his fathers life—who was the main source of support for the family. Since then, he has had to depend on the arms of his younger brother. For the sake of taking care of him, his younger brother BECame his shadow, never leaving him alone for years. Except for writing with his toes, he was completely unable to do anything in his life 在一次事故中，作为家中顶梁柱的父亲永远地离去了，他也因此失去了双手。从此弟弟的手便成了他的手。为了照顾他，弟弟从小到大总是形影不离地跟在他的身边，他除了学会了用脚趾头写字做作业外，生活上完全不能自理。 One late night, he suffered from diarrhea1 and had to wake up his younger brother. His younger brother accompanied him into the toilet and then went back the dorm to wait. But being so tired, his younger brother fell asleep, leaving him on the toilet for two hours till the teacher on duty discovered him. As the two brothers GREw up together, they had their share of problems and they would often quarrel. Then one day, his younger brother wanted to live separate from him, living his own life, as many normal people do. So he was heart-broken and didnt know what to do. 有一次，他因肠胃不好，半夜起来要上厕所，于是他叫醒了弟弟。弟弟帮着他进了厕所后，就回宿舍躺下了。由于太劳累，弟弟闭上眼就睡着了。结果他在厕所里等了整整两个小时，才被查夜的老师发现。慢慢长大了的两兄弟也有了烦恼和争执，有一天弟弟终于提出要离开他，因为弟弟要和很多正常人一样需要过自己的生活。为此，他很伤心，不知如何是好。 虽然在外地读书的姐姐愿意照顾她，可倔强的她一定要自己照顾自己。在学校，她不但读书认真，更重要的是她学会了生活自理。她曾在一篇作文里写道：我幸福，虽然断了双手，但我还拥有一双脚；我幸福，虽然翅膀断了，但心也要飞翔…… Though her elder sister who was st- udying in another city, showed her willingness to take care of her, she was determined to be co- mpletely inde