视角美集团财务战略研究.doc

PAGE PAGE II 基于SWOT视角的美的集团财务战略研究 摘 要 随着经济的发展，企业现如今所面临的财务风险日趋复杂。化解财务风险非常重要的一点是采取有效的措施来规避。如果财务风险不及时控制，非常容易导致财务危机，这将对企业生存和发展造成重大威胁。本文在财务风险的理论基础上进行研究，将美的公司所遇到的风险及控制其解决的问题进行了更好的探索。在探索中总结企业应对财务风险的方法，也希望这方法为美的集团以后的发展提供可借鉴的良策，同时希望对其它有相关需求的企业提供实际性的帮助。 关键词： 美的集团 财务风险 控制 From the perspective of SWOT the group of the United States financial strategy research based on Abstract With the development of economy, enterprises now face more complex financial risk. Resolving a financial risk is very important to take effective measures to avoid. If the financial risk is not controlled in time, very easily lead to financial crisis, it will pose a major threat to the survival and development of enterprises. In this paper, the basic theory of the financial risk on research, the risk encountered by the Beauty Company and its control problem for better exploration. Methods to summarize the enterprise to deal with the financial risk in the exploration, also hope that this method provides good reference for the development of the group of the United States later, to provide practical help and hope that the relevant demand for other enterprises. Key words: Midea Group financial risk control PAGE 1 目 录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc414739228 1 绪论 PAGEREF _Toc414739228 \h 1 HYPERLINK \l _Toc414739229 1.1研究背景 PAGEREF _Toc414739229 \h 1 HYPERLINK \l _Toc414739230 1.2研究的目的和意义 PAGEREF _Toc414739230 \h 1 HYPERLINK \l _Toc414739231 1.3综述 PAGEREF _Toc414739231 \h 1 HYPERLINK \l _Toc414739232 1.4方法 PAGEREF _Toc414739232 \h 2 HYPERLINK \l _Toc414739233 2美的集团SWOT简介 PAGEREF _Toc414739233 \h 3 HYPERLINK \l _Toc414739234 2.1美的集团简介 PAGEREF _Toc414739234 \h 3 HYPERLINK \l _Toc414739235 2.2美的集团SWOT分析 PAGEREF _Toc414739235 \h 3 HYPERLINK \l _Toc414739236 3美的集团财务风险分析 PAGEREF _Toc414739236 \h 8 HYPERLINK \l _Toc414739237 3.1经营风险 PAGEREF _Toc414739237 \h 8 HYPERLINK \l _Toc414739238 3.2投资风险 PAGEREF _Toc414739238 \h 11 HYPERLINK \l _Toc414739239 3.3财务风险 PAGEREF _Toc414739239