《平面广告的设计》-毕业论文（设计）.docVIP

3 - 2012 届 科生毕业论文 存档编号 凯 旋 学 校 毕业论文(设 计) 论文（设计）题目: 　平面广告的设计 系 别 凯 旋 学 校 专 业 平 面 设 计 学 号 学 生 指导教师  2014年6月20日 目 录 一、引言············································4 二、内容摘要、关键词································4 三、正文············································5 第一章、平面广告的概念······························5 1、平面广告的基本概念···································5 第二章、软件的功能及应用····························6 1、PhotoshopCS软件环境··································6 2、PhotoshopCS功能······································7 3、Photoshop的工具应用··································8 第三章、点、线、面在平面广告中的应用················8 1、造型要素——点·······································9 2、造型要素——线·······································10 3、造型要素——面·······································11 第四章、平面广告“立体化”表现形式··················11 1、“立体化”表现形式产生的原因·························11 (1)寻求对传统平面广告的突破·································11 (2)审美需求·················································12 (3)科技的发展···············································12 2、“立体化”表现形式在平面广告中的应用·················12 (1)利用空间环境·············································12 (2)利用多媒体技术···········································13 (3)利用视错觉表现形式·······································13 四、创作心得·······································14 五、致谢···········································14 六、主要参考文献及附录·····························15 专业：平面设计 引 言 随着时代的进步,科技和文化的发展,信息化社会及多元化时代的到来,平面广告设计随着时代的变迁而不断的革新。传统的平面广告正经受着前所未有的剧烈冲击和挑战。我们从事设计的人员不能固守原有的设计方法和表现形式,为了适应新的社会条件、新媒体技术的支持,我们必须对已有的设计方法和元素进行分析、类比,研究其发展趋势是十分必要的。综上所述,本文把众多方法表现形式置于平面广告设计中,着重对平面广告设计这些新的视觉表现形式及方法进行研究与探讨,为平面广告设计注入新的活力,丰富平面广告形态的表情。 【摘要】：广告在世界各国的产生和发展都有着共同的规律。它们都是随着商品的产生而产生，随着科技进步、社会发展而发展的。现代平面广告的特征是地域性、视觉传达性、审美性、娱乐性，色彩、形状、质感、结构等是它的四个主要元素。平面广告是一种传统的广告媒体形式，是现代广告传播