商务英语阅读-Unit-5.pptVIP

II. Fill in each blank with the proper form of the word given in the brackets. 6. It is meant to guide the Party and government organs in practicing _______ (frugal). 7. GM ______ (retake) the sales crown in 2011, when Toyota’s production was hurt by the quake and tsunami in northeastern Japan. 8. Official data showed that Chinese trade surplus ________ (surpass) 30 billion U.S. dollars for the second time in 2013. 9. They consider it as an effective channel for _________ (disclose) information and communicating with the public. 10. This year has just been a/an _________ (incredibly) journey for me. frugality retook surpassed disclosing incredible Vocabulary Practical Reading 1. Are there any other sponsors for the 37-week racing game? Why？ No, because this firm has the exclusive title sponsorship. 2. How many ROS are there on website? 500,000. Practical Reading 3. What do e-mail campaigns include? 4. What is on the promo ads? E-mail campaigns include the sponsor’s logo and coupon. Sponsor logo. Practical Reading 5. What is the predicted total cost for promotion? $36,500 SEIB OF GDUFS SEIB OF GDUFS SEIB OF GDUFS SEIB OF GDUFS SEIB OF GDUFS SEIB OF GDUFS SEIB OF GDUFS SEIB OF GDUFS SEIB OF GDUFS SEIB OF GDUFS SEIB OF GDUFS Unit 5 Promotion Contents Warm-up Comprehensive Reading Text A: Sales Promotion Text B: PG’s Digital Spending Practical Reading Promotion Plan * Warm-up I. Read the news on P.54 and discuss the questions. 1. When was the“@tweetacoffee”program launched? 2. How much money had the program prompted till Dec. 8, 2013? 3. What is Tweet-a-Coffee? 4. How did customers use the program? 5. What benefits do you think Starbucks will get from the program? * Warm-up I. Read the news on P.54 and discuss the questions. 1. When was the“@tweetacoffee”program launched? On Oct. 28, 2013. 2. How much money had the program prompted till Dec. 8, 2013? About $180,000. 3. What is Tweet-a-Coffee? Tweet-a-Coffee lets customers give a $5 gift card to a friend by put