第四章TheMeaningsandDimensionsofCulture文化的内涵与维度国际企业与跨文化管理课件 (1).pptVIP

Multi-cultural team of 170 scholars from around the world worked together to survey 17,000 managers in 3 industries: financial services, food processing, and telecommunications. 170名学者一起工作，调查了3个产业中的17000名管理者，包括金融服务业，食品加工业和电信业 Covered every major geographic region of the world. 选择的国家代表全球每一个主要的地理位置 Assertiveness 自信 Future orientation 未来导向 Performance orientation 绩效导向 Humane orientation 人道主义导向 GLOBE provides a current comprehensive overview of general stereotypes that can be further analyzed for greater insight. GLOBE对一般的观点提供了最新的综合总结，也可以对其进行更深入的领悟 Trompenaars’ Cultu