减量化包装的设计理念研究-包装工程.PDFVIP

第 39 卷 第 12 期 包 装 工 程 2018 年 6 月 PACKAGING ENGINEERING 25 减量化包装的设计理念研究 任依晴，乔洁 （天津工业大学，天津 300222 ） 摘要：目的 对可持续包装中的减量化设计理念进行定量分析。方法 当前我国经济正处于粗放式发展阶 段，消费观念亟待调整，本着遵循创新、协调、绿色、开放、共享的5 大发展理念，通过借鉴国内外相 关部门制定的可循环措施，比较多个实际产品案例及材料特性，分析减量化这一核心理念，从设计理念、 材料、结构、生产、视觉设计表现等几方面进行纵向剖析，深入探索减量化设计理念在包装设计中的具 体运用。结论 通过减量化设计加快包装设计的绿色可持续进程。减量化包装是社会文明发展的产物， 也是未来发展的必然趋势。减量化包装的普及和推广可以缓解人与自然的矛盾，使社会环境和生活环境 发展更加完善，且加快从粗放式发展向可持续发展迈进的步伐。基于减量化这一核心理念，设计师应担 负起时代赋予的社会责任，从材料、结构、视觉等多方面进行可持续设计。 关键词：减量化设计；可持续发展；包装设计 中图分类号：TB482 文献标识码：A 文章编号： 1001-3563(2018)12-0025-07 DOI ：10.19554/j.cnki.1001-3563.2018.12.006 Design Concept of Reduction Packaging REN Yi-qing , QIAO Jie (Tianjin Polytechnic University, Tianjin 300222, China ) ABSTRACT: It aims to analyze the design concept of reduction in sustainable packaging quantitatively and qualitatively. Currently, while Chinese economy is in an extensively developing stage, supply side, industrial structure and consuming concept are hunger for adjustments. Upholding the five developing concept of innovation, coordination, green develop- ment, opening up, sharing, it analyzes the core concept of reduction through comparison of several living examples and the features of material, drawing lessons from relevant departments at home and abroad. Longitudinally analyzing from the aspects of design concept, material, structure, production, performance of visual design and so on, it thoroughly ex- plores the application of reduction concept in packaging design. The green and sustainable process of packaging design is accelerated by minimization design. Reduction packaging, a produ