国外某知名企业的广达告营销策划.pptVIP

The objective of this presentation is threefold: To present a macro view of the recruitment market To share an analytical approach to identifying local recruitment opportunities To discuss actions local newspapers should take to capitalize on opportunities mid- and longer-term Looking forward, total U.S. employment is expected to grow to about 168 million by 2010, up 15%. The shift from Goods Producing to Service Producing employment is expected to continue. Professional and Service occupations are expected to represent 39% of employment in 2010. Total job openings will be highest in Service and Professional occupations. Replacement needs will account for 62% of all expected available positions. Twelve occupations -- two of which are fast growing -- will account for almost 60% of openings. The jobs with the highest organic growth rates are Professional in nature. Of course, this varies by market. The majority of all expected job openings are for occupations that require less than a B.A. … … and typically pay less. Nationally, almost 60% of workers are employed by companies with under 500 employees. Again, this varies by market. Recruitment Baseline:Employment Market Key Takeaways Newspapers need to develop products, services, and channels to reach: Smaller advertisers Lower-end jobs Growth areas should be targeted: Computer and Mathematical occupations Healthcare Practitioners and Technical occupations Market level analyses need to be done to identify local opportunities The proportion of the labor force 45 years and older has grown, and the trend is expected to continue. The proportion of females in the labor force is also increasing, reaching 47% in 2000. About two-thirds of women with children under 18 are working -- up from about half twenty years ago. The civilian labor force has become and continues to grow more racially and culturally diverse. The growth in the working population may not be enough to meet the expected demand for workers. Immigration is a key