复杂情境下的电商用户个性化推荐策略研究及应用企业管理专业论文.docxVIP

浙江工商大学博士学位论文 浙江工商大学博士学位论文 复杂情境下的电商用户个性化推荐策略研究及应用 PERSONALIZED RECOMMENDATION STRATEGIES AND APPLICATION FoR E．COMMERCE USER IN COMPLEX CONTEXT ABSTRACT The emerging and widely utilizing of new technologies like E-commerce，along with the accumulation of enormous user data，provide an unprecedented developing space for exact-marketing and dynamic supply chain optimization．However,the existence of numerous information also occur problems such as resource-overload and information-mislead，which has become increasingly serious．For individual user，how to acquire useful content from information ocean quickly and accurately has become one prior issue．While for corporation user,how to dig customers’potential needs efficiently，enhance intelligence level of information searching and pushing，improve individualized service quality in this fierce competitive environment，has been put top in modify list in its E—commerce activities．To a certain extent，the creation of personalized recommendation technology has solved the dilemma between information diversity and customer needs specialization．Almost all the E-commerce platforms，such as Amazon， Taobao，Jd．，has applied various kinds of recommendation system more 万方数据 浙江工商大学博士学位论文 浙江工商大学博士学位论文 复杂情境F的电商用』、个眭化推荐策略研究及应用 or less．However，with the development of E-commerce and the increasingly complicated customer context，how to fulfill personalized needs has become a new trend in personalized recommendation service research． Complex user situations typically include contextual situation，social relationship situation and ontology situation，in the study of situational personalized recommendation s仃ategy．Distinct from traditional research perspectives，this study incorporates vertical and horizontal methods． Previous studies have focused on the ternary elements in model construction，i．e。personalized recommender knowledge modeling based on various si