客户导向下的zy公司应收账款分类管理分析.pdfVIP

Abstract Abstract Modern high-speed economic development in the face of fierce competition in a buyers market environment, how to strengthen the management of customers, improve the level of accounts receivable management, and the formation of a more comprehensive management approach, has become the enterprise marketing management and financial management key issue that cannot be avoided. In this paper, the method is combining theoretical analysis and practical work on the classification of accounts receivable management, custom er-oriented theories, including the basic theory of customer-oriented and accounts receivable management, content, method ,and build a customer-oriented accounts receivable category management model, defined customer categories. Secondly, the status of the ZY accounts receivable management, analysis of its accounts receivable management and the risks faced. Then, ZY accounts receivable management basis and measures described, and pointed out that a basis for classification of customers, and made a specific management of four categories of customers. Reasonable classification of customers to help enterprises efficient allocation of scarce resources, to strengthen ties with customers, and get a real competitive advantage. Finally, the effect before and after the implementation of the analysis, to prove that the practical implication of this management. In this paper, accounts receivable under the ZY companys actual situation of the customer-oriented management approach is feasible, elaborate