中国航空业SWT五力分析.pptVIP

----Presentation by SKYTeam---- Conclusion Suggestion Low-cost airline Absolute monopoly The protect of environment The rise of oil price Low-cost airline Equipment tickets, live TV, no seat recliners, seat pockets Personal cost employees working in multiple roles Fast turnaround times allowing maximum use of aircraft no refunds or transfers to later flights in the event of missed flights * Civil aviation is the national economic modernization infrastructures Chinas civil aviation began in 1949 China is known for her massive land, abundant resources, population, swift and convenient for development of air transport. CAAC development prospect. SWOT Analysis of China Southern Airlines Strengths organization structure passenger volume already ranked first of domestic each airline Weaknesses Two problems：Competition with other transportations+shortcoming of international airlines Lack of human resource Opportunities Consumer purchasing power level  National policy support——low-flying Upstream and downstream industry drive Threats The price increment of airplane oil  “price war” SO Strategy Exploit the advantages of geographical, to seize the aviation market in the South Increasing the cooperation with foreign airline companies Chinese civil aviation enterprises in the competitors: Air China (CA) China Eastern Airlines (MU) China Southern Airlines (CZ) Hainan Airlines (HU) Main competitors relative strength Three airlines dominant Industry competition evident in large group of the trend, industry monopoly status quo member enterprises are unbalanced CA+MU+CZ 80% HU 10% Others 10% Supplier for Boeing, major global manufacturer airbus, aviation company to replace maintenance cost and increased supply of chamber of commerce, the cost of pilot training. Once choice, change is probably small. Is the subject of middle-aged passenger jet, the majority of sou