爱立信中国通信有限公司3g市场竞争策略研究项目管理专业论文.docxVIP

_—————————————_——————————————————————————————————————一一一 _—————————————_——————————————————————————————————————一一一一 些室坚皇奎堂王矍堡主童些堂篁丝苎 Research on Competitive Strategy of Ericsson (China)Communications Co．，Ltd．In China 3G Market ABSTRACT IIl the eighties，20m egntuty,Michael E．Porter,the professor at Harvard business s6hool and the famous leading authority on competitive stategy,originated a point of view that the vital concenl of the strategy for all enterprise is to face the competition．And then the three generic competitive strategies including cost leadership，differentiation,and fbcus bec锄e a comlllon method for practice of coping with industry structure．With the changes of competition in different industries and the increase of uncertainty for enterprise operating envkonm锄t,especially with the birth of new industries and the emergence of lleW forms of enterprises lead by innovation and reformation,the competitive strategy originated by Porter become to show some limitations ill specific domains·The research on competitive strategy for foreign investment telecommunication equipment manufacturers is at the stage of exploiting and developing．Therefor,based on the fundamental of competitive analysis and competitive strategy,the thesis analyses both opportunities and challenges to Ericsson in China 3G market,and study competitive strategy from 2 aspects including positive responds to the changes of external competitive env的舳ent觚d enhancement of internal core competitiveness to establish enterprise advantage，and hope it will be useful to Ericsson to maintain its industry leadership and achieve long-term sustainable development iII the fierce market competition．The thesis 北京邮电大学工程硕士专业学位论文includes 北京邮电大学工程硕士专业学位论文 includes total 4 chapters．The first chapter invokes the subject of the thesis，and describes both theoretical and practical backgrounds，and research purpose，meaning，and method of the thesis．The second chapter depicts the fundamentals of competitive theory inclu