80后旅游动机与旅游消费行为关系研究旅游管理专业论文.docxVIP

浙江大学硕士学位论文 浙江大学硕士学位论文 “80后”旅游动机与旅游消费行为关系研究 Abstract In recent years，with“after 80s”gradually becoming the new force in each domain，this topic related social discussions and academic research are launched unceasingly due to after 80s’unique value and behavior．As a China special historical period product，“after 80s”has nearly 0．2 billion populations．Their special growth environment and psychological characteristics have had the extremely tremendous influence on their consumer behavior,which allow them to form a unique consumption psychology and the consumer behavior characteristics．“After 80s’’has become one of the leading consumption forces，and will have greater impact． However,academic research about after 80s’consumer behavior has not been launched thoroughly and systematically；the empirical research is quite limited either, including tourism consumer behavior． In view of these questions，this paper is inclined to start with after 80s’tourism motivation，use the methodology combining both theoretical research and empirical evidence，and study about the correlation between tourism motivation and tourism consumer behavior from“after 80s”perspective． First of all，by utilizing the literature research，the definitions and the explanations will be carried on the cone印ts of“after 80s”，“after 80s’tourism motivation”and“after 80s’tourism consumer behaviors”：meanwhile summ撕zes theories from domestic and foreign scholars’studies about these three fields in order to form a theoretical structure．On this basis，with interview research，tourism motivation and consumer behavior relations research model will be constructed． Secondly,the data used in this paper is derived through the questionnaire survey． After carrying on factors analysis to the questionnaire data，we find that there are six types of motivations including：emotional motivation，cultural exploration／aesthetic motivation，practicing motivation，recreation／entertainment motivation，Escape motivation and conformity／prest