论汉字字体设计文化传播和社会意义.PDFVIP

包 装 工 程 第 39 卷 第 24 期 18 PACKAGING ENGINEERING 2018 年 12 月 论汉字字体设计的文化传播与社会意义 陶海鹰 （北京印刷学院，北京 100020 ） 摘要： 目的 字体设计在平面设计中的地位是举足轻重的，也逐渐成为国内设计专业的热议话题。在今 天，代表东亚文化的汉字形意、象征西方文明的拉丁字母，以及起源于印度文化的阿拉伯数字，共同构 筑了当代字体的设计主流趋势，应加强对字体设计尤其是汉字印刷字体设计的重视。方法 字体设计的 文化、社会内涵非常广泛，文字的首要功能是准确地传递信息，因此字体设计最本质的目是实现“视觉 传达”的有效性。结论 字体设计在文化、经济、社会领域承载着深刻的符号意向，它的设计与形式传递 着人类的文明、科技的进步、思想的变迁以及审美的更迭。 关键词：汉字设计；文化属性；社会价值 中图分类号：J511 文献标识码：A 文章编号： 1001-3563(2018)24-0018-05 DOI ：10.19554/j.cnki.1001-3563.2018.24.004 Cultural Transmission and Social Significance of Chinese Character Design TAO Hai-ying (Beijing Institute of Graphic Communication, Central Academy of Fine Arts, Beijing 100020, China) ABSTRACT: Type design plays an important role in graphic design, and has gradually become a hot topic in domestic design profession. Nowadays, Chinese characters representing East Asian culture, Latin letters symbolizing Western civi- lization, and Indian-Arabic numerals originating from Indian culture have jointly constructed the mainstream trend of contemporary type design. The cultural and social connotations of type design are very extensive. The primary function of text is to convey information accurately. Therefore, the most essential purpose of type design is the effectiveness of vis- ual communication. At the same time, type design bears profound symbolic intentions in the cultural, economic and so- cial fields. Its design and form convey the progress of human civilization, science and technology, the change of ideas and the change of aesthetics. KEY WORDS: Chinese character design; cultural attributes; social value 字体