商业插画设计在现代信息传播中的应用.pdfVIP

Abstract Abstract Modern commercial illustration is based on modern information dissemination way, the ways and means, to meet the business purpose of artistic creation. This article through to the modern commercial illustration design research and analysis of the application. Full text is divided into three parts, the first chapter is summary of modern illustration, commercial illustration of general introduced the research background, the necessity and feasibility of research, and from theory to reality significance. The second chapter is mainly discussed in todays era of mobile Internet, under the influence of commercial illustration of the application form of several major categories, and for the entire illustration design, concept definition, and studied the offline product design and application, and integration into personal branding. The third chapter is the commercial illustration in this age of the Internet on the spread of social marketing and media relations, and promotion strategy, reveals the inevitable trend of era development. Through the application of an integrated research, which shows a strong visual effect, to the brand and products significantly enhance the charm and temperament, to cater to the consumption of the mobile Internet era of aesthetic, more benefits to the raise of brand development and art culture. Key words: The commercial illustration Application of media Information dissemination II 目 录 目 录 第 1 章 概述 1 1.1 背景研究 1 1.2 现状分析 1 1.2.1 创意的重要性 1 1.2.2 繁荣的插画市场 1