从中国洛阳牡丹文化节探索旅游节庆品牌化塑造艺术学理论专业论文.docxVIP

用价值的理论参考。 用价值的理论参考。 关键词：中国洛阳牡丹文化节，旅游节庆，品牌化，打造路径 万方数据 Exploring Exploring the Branding of Tourism Festivals Based on The Peony Culture Festival of Luoyang China ABSTRACT By taking the advantages of its unique cultural historical and natural geographical location resources，Luoyang is becoming one the most famous tourism festival area，imitating by other cities． This paper regards the Luoyang Peony Fair as a example，by using the relative theories about Branding and tourism festival to analyze the practical experience and summarize the path to the branding of tourism festivals．By analyzing the current situation，the author points out the direction of future development in order to provide advice for other festivals． In this article，through analyzing the current situation of the development of The Peony Culture Festival of Luoyang Chinal，the study from the following several aspectsFirst the concepts of festival and tourism festival，the branding of tourism festiva‘Ii：stival are 。ncluded．Inincluded In orderorder totO stressS ess theme necessitynecessity andanO slgnlllcance of branding tourism festival，current situation of the tourism festival is illustrated． 刀)e second the historical development of Luoyang Peony Fair from 3 stages which shows the management of Luoyang Peony Fair and the integration of btaS activity‘‘discipline．Durinadiscipline During theme process of。ndustrializatiortOI lnous lallzatlon, it Cancan De found that the development must combine with business discipline，the branding of tourism festivals plays an important part in the growth of festival branding． The third the cultural orientation，the branding image design，the activity rn promotion and the operation management are discussed in this chapter．1 ne process of branding the Luoyang Peony Fair is on the basis of general commercial brand theory with innovation．It is vital for me branding of tourism festivals should be positive correlation to the venue’S culture，economy，service and transportat