儿童早教中心创业策划案.doc

PAGE PAGE 1 “儿童早教中心”创业策划案 目 录 1.执行总结···········································4 1.1创意背景·········································4 1.2项目简述·········································8 1.3机会概述·········································9 1.4市场目标·········································9 1.5项目优劣分析····································10 1.6经济预测········································11 1.7团队概述········································11 2.产业背景和公司概述································13 2.1市场分析和描述··································13 2.2竞争对手分析····································17 2.3市场需求········································21 2.4公司概述········································23 2.5环境设计········································32 3.市场调查和分析····································34 3.1目标市场顾客的描述与分析························34 3.2市场容量和趋势的分析、预测······················36 3.3竞争分析和各自的竞争优势························38 3.4市场发展的走势··································41 4.公司战略··········································43 4.1在发展的各阶段如何制定公司的发展战略············44 4.2服务方向·······························44 4.3 制定公司的营销策略······························45 4.4营销策略·····························52 4.5营销手段···························52 5.总体进度安排······································53 5.1服务开发介绍····································53 5.2融资方案········································55 6.风险的假定及资本问题······························57 6.1风险预测 ···························57 6.2控制办法························57 6.3资金来源········································58 6.4风险资本的退出··································58 7.管理团队··········································59 7.1团队标准·········································59 7.2企业奖罚制度····································68 8.公司资金管理 ·····································69 8.1资金运营计划投资收益与风险分析··················69 8.2投资计划············································69 9.财务预测 ·········································73 9.1财务管理制度·····································73 9.2会计报表········································