服务业CRM应用分析.docVIP

服务业CRM应用分析 The manufacturing, IT industry, wholesale retai ling, service industry and other industries have different business characteristics and operating rules? Even within the same vertical industry segments or different companies, there may be differences and emphasis on marketing, sales, and services? Your business model determines how you apply CRM, and your CRM application improves your business model, which is complementary to each other? Service industry has a very wide range of segmentation and edge industry, for example, consumer services industry 一 from the community, beauty salon, dribs and drabs services such as laundry, housekeeping, fitness, to entertainment and leisure club, outdoor activities, service members, Business service industry, the advertising industry to meet the needs of the customer marketing propaganda and graphic design, film and television advertisement, exhibition, decoration industry to meet the client，s need to provide the booth exhibition activities, exhibition services, and other consulting, research, training, service industry such as the law, mediation, leasing; Logistics service industry, to provide shipment from A to gen erally, simple service, and ^reconfiguration of the entire supply chain network and its running value-added, complex logistics solutions; And so on. The rapid expansion of the service sector and the competition for homogeneity are spreading thin service profits Take the example of business services. Enterprises, institutions, organizations and individuals cannot organize the society and may not make up the social resources, which is objective fact and consensus? The service industry inherits customer business outsourcing, which is the inevitable result of social resource intermodulation. The business services industry and other industries are more and more closely interdependent in the economic ecological chain, and they are more likely to form cooperative partnership? The business services industry is also