泛航公司发展战略研究工商管理专业论文.docxVIP

山东大学硕士研究生论文6．3做好财务保障措施 山东大学硕士研究生论文 6．3做好财务保障措施 一58 6．4加强企业信息化建设 一59 6．5完善j虱险防控系统，保障企业持久发展 一60 第7章结论与展望 。62 参考文献 ．63 致 谢 65 万方数据 山东大学硕士研究生论文CONTENT 山东大学硕士研究生论文 CONTENT Abs仃act ． ． ． ． ． ． ． ． ． ． ． ． ．．．．． ． ．．5 l Introduction 1．1 Background and Significance．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．7 1．2 Research methods and analysis tools．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．9 1．3 The main idea and framework papers 1 3 1．4 111esis innovation ．．14 2 Review of TheoDand Application Status．．．．．．．．．．．．．．．．．．．． 16 2．1 Strategy and Strategic Management 16 2．2 Business ecosystem theoD．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1 8 2．3 Blue Ocean Strategy theor’ 19 2．4 Foreign business dex’elopment inodel and development strate93 21 3 The Fanhang Company’S external environment analysis 3．1 Macro environment analysis 22 3．2 Industry Environment 27 3．3 Opportunities and t111．eats 30 4 The Fanhang Company’S internal conditions 34 4．1 The Fanhang Compan5。S anab 7sis 34 4．2 The Fanhang Company’S Competition abilities analysis．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．36 4．3 Advantages and Disadvantages 41 5 The Fanhang Compan3’’S su‘ategic objectives and measures 44 5．1 The Fanhang Company’S mission and vision 44 5．2 The Fanhang Company’S stategic objectives．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．45 5．3 The Company’S strategic measures ． ．． ． ． ． ． ． ．．．． ． ．．． ． 45 6 The Fanhang Company‘S development strategy safeguards 一 54 6．1 Optimization of human structure．establish and improve personnel training and incentives．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 54 6．2 Enhance corporate culture and construction．building innovative enterprise cultm‘e 56 万方数据 山东大学硕士研究生论文6．3 山东大学硕士研究生论文 6．3 Establishment offinancial security measures．．．．．．．．．．