基于产业转型过程中的企业文化的创新研究教材.docVIP

基于产业转型过程中的企业文化的创新研究 摘 要 伴随全球化和信息时代的到来，现代企业间竞争日趋激烈，文化创新以适应时代发展成为现代企业长存的动力和源泉。企业文化是继经验管理、科学管理之后的又一深层的管理境界。现在更多的企业认识到现代的企业竞争已不是以往的资本技术的单因素竞争，而是深入到了文化层面的竞争，企业文化通过影响员工的价值观进而决定企业间竞争的成败。因此，在产业转型过程中企业文化建设影响甚至决定企业的未来，而众多有远见的企业已经将其列为企业战略和管理的重中之重。 在企业产业转型升级的背景研究企业文化创新建设对帮助企业成功转型具有重要的理论和现实意义。通过研究产业转型与企业文化建设的相互关系，探究企业产业转型过程中企业文化建设的内涵和意义，探索企业文化在企业产业转型升级背景下的建设方向与方法。并有针对性的分析产业转型过程中企业文化构建的必要性。从企业文化的结构、企业文化作用出发，研究其对企业产业升级的影响。并分析企业产业转型对企业文化建设的新要求。从而探索出企业产业转型过程企业文化提升路径。本文主要以网络时代企业发展为背景，从企业文化的内涵入手，分析网络时代对企业的影响，认为坚守与创新是网络时代企业文化建设的基本路径。 关键词：产业转型；企业文化；企业文化建设 The innovation of enterprise culture based on the process of industry transformation Abstract With the globalization and the arrival of the information age, the competition between modern enterprises is becoming fiercer and fiercer, and the cultural innovation is becoming the power and the source of the modern enterprise to adapt to the times development.. The enterprise culture is another deep management realm after the experience management and scientific management.. Now more and more enterprises recognize the modern enterprise competition is not the previous capital and technology competition, but deep into the culture of competition, enterprise culture through the effects on employees value view and competition among enterprises success or failure. Therefore, in the process of industry transformation, corporate culture will affect the future of the enterprise, and many of the enterprises have the foresight to list them as the top priority of enterprise strategy and management.. In the background of enterprise industry transformation and upgrading, the research on enterprise culture innovation has important theoretical and practical significance for helping the enterprise to succeed in the transformation.. Through the relationships of industrial transformation and the construction of enterprise culture, to explore the connotation and significance of enterprise culture construction in the process of transformation of