产品与服务设计.pdf

Chapter 3 Product and Service Design OBJECTIVES • Product Design 1. Typical Phases of Product Design Process 2. Concurrent Engineering 3. Principles for Product Design 4. Global Product Design Strategies • Service Design 1. Service Generalizations 2. Designing New Services Product Design in Manufacturing • Typical Phases of Product Design Process • Concurrent Engineering • Principles for Product Design • Global Product Design and Manufacturing Strategies 企业管理职能与产品开发的关系 营销：为NPD提供 新概念与工艺规范 研发：为需求的 概念转化为产品 注意营销与销 售的区别 制造：选择、实现工 艺，制造出新产品 1. Typical Phases of Product Design Process • Concept Development • Product Planning • Product/Process Engineering • Pilot Production/Ramp-Up An illustration of product design Motor Drive Assembly Process flowchart for the Plug Housing (partial) An illustration of production process The production process in a modern car plant Typical Phases of NPD 新产品的框架：新产 品的概念、目标市 场、期望性能；投资 需求、财务影响 原型、设备 和工艺设计 形成完整的生产系 统，小规模生产以测 试其商业生产能力 反复的“设计—建 造—测试”循环 供应、生产销售