基于企业持续竞争优势的隔离机制研究-华东经济管理.PDF

2005 年 1 月 华 　东 　经 　济 　管 　理 Jan. , 2005 　　　　　　　　　　　　East China Economic Management 　　　　　　　　　　　　 第 19 卷第 1 期 Vol. 19 ,No. 1 基于企业持续竞争优势的隔离机制研究 马　君 , 陈　锟 , 朱　南 (西南财经大学 　MBA 教育中心 , 四川 　成都 　610074) [摘要] 隔离机制在企业取得竞争优势后能够形成一道屏障 , 使其核心能力不易被模仿和移转 , 从而维持企 业在较长时间内的竞争优势。社会网络和制度化的环境促使企业间通过相互模仿与复制 , 产生异质同形性 , 使企业难以维持竞争优势 , 因此建立基于竞争优势的隔离机制变得十分重要。作为企业无形资产的知识、 品牌、企业文化、管理能力因其形成过程的不可模仿性与因果模糊性 , 天然具有隔离机制的特性 , 企业必 须从战略高度予以重视。 [ 关键词] 隔离机制; 异质同形性 ; 竞争优势 [ 中图分类号] F270 　　　 [文献标识码] A 　　　 [文章编号] 1007 —5097 (2005) 01 —0064 —04 The Analysis of Isolating Mechanisms Based on Sustained Competitive Advantages of the Firm MA J un , CHEN Kun , ZHU Nan ( ) MBA Educational Cent re , Southwest U niversity of Finance and Economics , Chengdu 610074 , China Abstract : Isolating mechanisms can form barriers to protect a firms core competitive competence from being abalienated or imitated by its competitors so the firm can develop its sustained competitive advantages. The social network and the institutional context allow firms to form the similar structure and performance by imitating and cop ying , and this is what we call isomorphism. So isolating mechanisms is the key to maintain the sustained competitive advantages of a firm. Because the intangible assets of a firm such as the corporate knowl edge , the corporate culture , the brand , and the manageri