交叉销售下顾客等待的特价商品EOQ模型-企业管理专业论文.docxVIP

重庆大学 重庆大学硕士学位论文 英文摘要 PAGE PAGE IV constant, the selling price and the optimal time in stock of off-price merchandise have the reasonable intervals. When distributors launch the off-price merchandise, the increase of off-price merchandise’s selling price does not always increase its profit, and they need to synthesize the profit of off-price merchandise and correlated demand caused by cross-selling. ②In the model of two merchandises have the same order cycle, the demand of off-price merchandise is connected with its selling price, inventory level and advertising frequency, and off-price merchandise become deteriorating, if the deteriorating rate increases and the increase range of purchase cost of off-price merchandise is greater than the decrease range of holding cost of correlated merchandise, distributors should set a high price of off-price merchandise. When initial demand of off-price merchandise and demand for advertising sensitive factor increases, distributors should shorten the available time and shortage of time. When demand for price sensitive factor and advertising frequency increases, distributors should lengthen the available time and shortage of time. ③In the model of two merchandises have the different order cycle, that off-price merchandise can be placed an order for many times in a ordering cycle of correlated merchandise, distributors can appropriately improve the service level to obtain higher total average profit. Keywords: Cross-selling, Waiting Behavior of Customers, Off-price Merchandise, Economic Order Quantity (EOQ) Model 重庆大学 重庆大学硕士学位论文 目 录 目 录 中文摘要I 英文摘要 II HYPERLINK \l _bookmark0 1 绪 论 1 HYPERLINK \l _bookmark1 1.1 论文的研究背景和意义 1 HYPERLINK \l _bookmark2 1.2 论文的主要内容和基本框架 3 HYPERLINK \l _bookmark3 2 库存控制概述及相关文献分析 5 HYPERLINK \l _bookmark4 2.1 库存控制概述 5 HYPERLINK \l _bookmark5 2.1.1 库存和库存控制的概念 5 HYPERLINK \l _bookmark6 2.1.2 库存控制的基本方法 5 HYPERLINK \l _bookmark7 2.2 相关文献分析 6 HYPERLINK \l _bookmark8 2.2