企业战略管理_企业前进.pptVIP

Copyright 2005 Prentice Hall Chapter 2The Business Vision Mission Strategic Management: Concepts Cases 11th Edition Fred David Chapter Outline Chapter Outline (cont’d) Agreement on the basic vision for which the firm strives to achieve in the long run is critically important to the firm’s success. “What do we want to become?” Shared Vision -- Creates commonality of interests Reduce daily monotony Provides opportunity challenge “What is our business?” Reveal what an organization wants to be and whom it wants to serve Anticipates customer needs Identifies customer needs Provides