奥美内部培训-建立品牌的10大步骤资料.pptVIP

行销/业务/传播功能的整合 Integrate marketing, sales, and communications. 总裁/副总裁带队(清楚的决策流程) By president / vice-president (clear decision-making process) 信息科技的协助 Information Technology (IT) 培训 Training 步骤 7:Step 7: 360°整合行销传播计划及执行360 degree planning for integrated marketing, communications  implementation 品牌资产的建立 形象 商誉 产品 消费者 视觉 销售渠道 Moment of Truth 确保我们的品牌与消费者的每个接触点,都传达一致及有效的讯息. Ensure all brand contacts are delivering consistent and effective messages. 包括,产品的使用,店头阵列,广告,传单,经销商会议,赞助活动,记者采访,电话抱怨,展览 会场的解说员,员工的家属 ...… This includes product inserts, POS displays, advertising, leaflets, sponsorship