酒店营销部架构组织与操作程序标准.pdf

酒店营销部架构 组织与 操作程序标准 酒店营销部架构组织与操作程序标准 目 录 一、 营销部组织机构···················································································2 二、 营销部工作概述··········································································· 3 三、 营销部经理岗位职责 ··································································· 4 四、 营销经理岗位职责······································································· 5 五、 文员岗位职责 ·············································································· 6 六、 电话销售程序·······················································································7 七、 客户访问程序·······················································································8 八、 开发新客户程序·················································································10 九、 现场介绍酒店服务设施操作程序与标准··········································11 十、 会议销售操作程序与标准 ·································································13 十一、 团队接待操作程序与标准·································································15 十二、 客户挂帐操作程序与标准 ·································································17 十三、 大型活动安排操作程序与标准 ·························································18 十四、 组织新闻发布会操作程序与标准 ·····················································19 十五、 重点宾客/公关接待等级划分操作程序与标准·································21 十六、 重点宾客/公关接待服务操作程序与标准·········································24 十七、 与各部门沟通协调操作程序与标准··················································26 －28 １ 酒店营销部架构组织与操作程序标准 营销部政策与程序 主题： 序号：SM/ZC-001 营销部组织机构 有效日期：2007 年 9 月 1 日 更新： 总页数：28 提议人： 分发：全体营销部人员 批准人： 人力资源总监 总经理