我国中小企业应用电子商务中所面临的问题及对策.docVIP

大学学士学位论文 我国中小企业应用电子商务中所面临的问题及对策 PAGE 14 PAGE 13 我国中小企业应用电子商务中所面临的问题及对策 摘要：步入21世纪，中小企业成了各国经济的基础和社会经济中最为活跃的因素，成为社会经济储备发展和繁荣稳定的重要因素。与此同时，电子商务，作为新经济时代下的产物，已经成为众多企业关注和利用的焦点。电子商务的发展更是为中小企业与大企业的竞争提供了很好的机会和平台。本文重点从信息技术和信息产业的角度着手，分析了电子商务的现状和未来的发展趋势，介绍中国中小企业发展电子商务的现状及存在的问题，分析市场给中小型企业所带来的巨大商机，明确了我国中小企业运用电子商务的迫切性，通过认识这些机遇并充分利用信息技术所提供的服务，使中小企业发展电子商务，从而在激烈的市场竞争中立于不败之地。总而言之，中小企业发展电子商务是大势所趋，只是在内外条件都不甚完善的今天，如何利用现有的资源，大力推动中小企业电子商务的发展是需要我们认真研究和思考的。 关键词：电子商务 国际贸易 中小企业 Abstract:Marches into the 21 th century, SMEs become the economical base of the each country and the most active factor of the social economy and it also become the important factor about the social economy reserve development and prosperity stable.At the same time, Electronic Commerce, as the product of new economical time,aready became the focus which is paid attention and used by lots of enterprise .The development of Electronic Commerce make a good chance and platform for the competition between the SMEs and the major enterprise .This article begins with the angle from the information technology and the information industries ,has analyzed the present situation and the future development tendency of Eectronic Commerce，introduced present situation and the existence question of the SMEs of China develops the Electronic Commerce , analyzes the huge opportunity which made by EC, brings for the SMEs. Through these opportunities and the full use the service which provided by information technology ,causes SMEs to develop the Electronic Commerce, thus make a invincible position for the SMEs in market competition. In all, vigorously impels the electronic commerce development in SMEs is needs us earnestly to study with the ponder. Key words: Electronic Commerce International trading SMES  TOC \o 1-3 \h \z \u HYPERLINK \l _Toc167326417 一、绪论 PAGEREF _Toc167326417 \h 3 HYPERLINK \l _Toc167326418 1.1 中小企业的界定 PAGEREF _Toc167326418 \h 3 HYPERLINK \l _Toc167326419 1.2中小企业应用电子商务的积极意义 PAGEREF _Toc167326419 \h 3 HYPERLIN