电子商务管理视角CH17.ppt

Chapter 17 Legal, Ethical, and Compliance Issues in EC Learning Objectives Understand the foundations for legal and ethical issues in EC. Describe civil, intellectual property, and common law. Understand legal and ethical challenges and how to contain them. Explain privacy, free speech, and defamation and their challenges. Discuss the challenges caused by spam, splogs, and pop-ups. Describe types of fraud on the Internet and how to protect against it. Fundamental Legal, Ethical, and Regulatory Issues ethics The branch of philosophy that deals with what is considered to be right and wrong privacy The right to be left alone and free of unreasonable personal intrusions intellectual property Creations of the mind, such as inventions, literary and artistic works, and symbols, names, images, and designs, used in commerce Splogs and Search Engine Spam to Capture Customer Traffic search engine marketing (SEM) Marketing methods to increase the ranking of a Web site in the search results search engine optimization (SEO) Technique takes into consideration how search engines work (e.g., logical deep linking or strategic keyword) to maximize the number of qualified visitors to a site Splogs and Search Engine Spam to Capture Customer Traffic comment spam Spam sent to all types of messaging media, including blogs, IM, and cellular telephones to promote products or services search engine spam Pages created deliberately to trick the search engine into offering inappropriate, redundant, or poor quality search results Splogs and Search Engine Spam to Capture Customer Traffic spam site Page that uses techniques that deliberately subvert a search engine’s algorithms to artificially inflate the page’s rankings splog Short for spam blog. A site created solely for marketing purposes search engine spamming Collective term referring to deceptive online advertising practices Fundamental Legal, Ethical, and Regulatory Issues Laws Are Subject to Interpretation Free speech online ver