接受理论视野中的都市类报时政新闻研究-新闻学专业论文.docxVIP

IV IV 摘 要 当今中国，努力迈向“主流媒体”行列的都市类报纸，越来越认识到时政 新闻的重要性。但时政新闻并不是都市类报纸天生的宠儿，而是受众和市场在 都市类报纸发展进程中选择的结果。 都市类报时政新闻的传播追求，正努力打造它的公共性、实用性、平民性、 服务性等受众接受优势，但都市新闻可读性要求与时政新闻“难读”的矛盾、 时政新闻总量增加与有效的信息量相对较少的矛盾、时政新闻风格与都市类报 整体风格的矛盾、时政新闻话语“霸气”与受众逆反心理的矛盾等诸多矛盾的 存在，也造成了受众对时政新闻的接受障碍。在近几年的新闻学研究中，接受 理论对其具有一定的启示意义和借鉴价值。在接受理论视野中审视时政新闻， 能够更好地把握都市类报新闻传播的特殊规律，以及都市类报纸时政新闻传播 的独特属性，寻找优化受众对时政新闻接受效果的方法和技巧。 文章把部分都市类报纸的时政新闻作为研究样本，从受众心理分析切入，对 受众接受的兴趣取向进行了深入探讨。文章指出，受众接受的兴趣取向，诸如喜 欢追逐时事政治的新动向、渴求高品质的传播内容、对新闻信息的具有深度需求、 青睐不同的叙事聚焦等，是影响时政新闻接受优势的重要因素。如何使都市报时 政新闻更好地合乎接受理论？应该以受众为中心，重视新闻美学，精心编排新闻， 搞好受众调查，提高媒介素养，优化受众接受。 关键词：接受理论；都市类报；时政新闻；受众；理想策略 V V Abstract Current China,metropolitan newspapers which strive to get into the main stream are more convinced of the importance of politics news. However, politics news is not the inborn cosset of Metropolitan newspapers. They are chosen by the audiences and the market in the developing process of Metropolitan newspapers. The communication pursuit of politics news in Metropolitan newspapers is creating superior features for audience reception. In the terms of commonality, practicability, plebeian temperament and service quality. But the exist of so many contradictions sets barriers for the accepting of politics news by the mass, such as contradiction of metropolitan news’ readability and politics news’ obscurity, the increasing of politics news’ gross and comparatively less of effective information, the style of politics news and the whole style of metropolitan newspapers , the arbitrariness of metropolitan news words and audience’s ob-psychology .The study of journalism in recent years, reception of theory has a definite apocalypse meaning and reference value. We can grasp the special rules of metropolitan newspapers dissemination and master the unique attributes of politics news communication better, to search the methods and skills of optimizing the effect in the vision of Reception theory. This thesis regards parts of the politics news in Metropolitan newspapers as study