李宁体育用品公司营销管理创新的分析.pdfVIP

Li Limited’S A on Study NingCompany andInnovation MarketingManagement ABSTRACT Withthe ofChinaand of standardtheChineseare improvementliving rapidgrowth great moreattentionontheirhealthandturnsinto are having，peoplepaid sports，They currently now to moreandmoretimeinto willingput sports—related demandstowards aremoreandmorecritical．As arenot wishthat goods well，they only sports the iswell butalsowishthatthe arefashionableandmake sportsgoods performed products feela of when marketofChina’S them sense them．Therefore，the sportsgoods priorityusing marketis growingrapidly． tobethe thesishas Li Limited research My pickedNingCompany target．This thesisaimsistounderstandtheChinesemarketresearchand withthe of sports analysis help letreadershaveabetter aboutthemainnational theories．Also，to marketing understanding Li inits innovation goodscompanyNing marketing aspect． sports With eventshasarousedattention couldLi China,how majorsports throughout Ning attractmorerevenues allkindsof thelast ofthe Company th