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TABLE OF CONTENTS Introduction General analytical techniques Graphs Deflators Regression analysis Supply side analysis Cost structures Design differences Factor costs Scale, experience, complexity and utilization Supply curves Demand side analysis Customer understanding segmentation and “Discovery” conjoint analysis multi-dimensional scaling Price-volume curves and elasticity Demand forecasting technology/substitution curves Wrap-up LOGIC AND ANALYSIS CRITICAL TOSTRATEGY DEVELOPMENT Key to strategy development is laying out “logic” to Understand what makes business work economics inter