金融服务创新：j银行筹建d支行案例分析-工商管理专业论文.docxVIP

本文的主要贡献在于，指出了随着我国社会主义市场经济体制的 本文的主要贡献在于，指出了随着我国社会主义市场经济体制的 不断完善，金融体制改革的不断加快，金融环境的进一步改善，以及 我国商业银行面临的激烈的市场竞争，我国商业银行已逐步重视战略 管理和金融服务创新，并且取得了一定的成绩。商业银行在经营理念 上逐步向“以客户为中心，以市场为导向”转变，机构设置已从过 去的单纯按行政区划设置，转变为根据市场的需要和从全面满足商业 银行优质客户金融需求的角度设置，在对优质客户的整体营销服务工 作上迈出了可喜的一步。同时指出随着我国商业银行在市场竞争中不 断重视总体发展战略，以及服务优质客户营销策略的不断创新和发 展，经营管理水平和综合竞争能力将得到进一步提高。 关键词：商业银行金融服务创新金融营销 AbstractBy Abstract By describing the fact that Si Chuan Branch of J Bank sets uD D Branch On the construction site of P power station being built by DDH and analyzing the programming of financial services offered by D Branch， this thesis points out that commercial banks of China are gradually attaching importance to strategic management and the innovation of financial services．ConsequentlG the inevitable results are providing superior quality customers with integrated services and meeting the financial needs of customers all around．It puts forward that commercial banks have many tasks to do in the aspects of market positioning， marketing priority,and increasing the level of operating management as well as the comprehensive ability of competition． By reviewing the process of marketing in which Si Chuan Branch of J Bank aimed at DDH and Project P，this thesis points out that setting up D branch on the construction site of Project P is an important link through which the bank provides the superior quality customers with a11．round financial services．And by introducing the general principles that financial supervision departments and commercial banks use to establish and adjust their institutions，the paper believes that it is necessary for commercial banks to set up special institutions to offer financial services for large hydroelectric constructions． This thesis analyzes the financial program that Si Chuan Branch of J Bank carried out for Project P on the site of construction，and gives a study on the following aspects of D branch：its organizational form． management mode，market positioning，short—and long—term operating objectiv