锦州石化公司核心竞争力提升策略-工业工程专业论文.docxVIP

中文摘要随着中国成功加入WTO，我国的石油石化产业日益置身于经济全球化、市场一体 中文摘要 随着中国成功加入WTO，我国的石油石化产业日益置身于经济全球化、市场一体 化、竞争动态化和技术发展日新月异的新环境中。中国市场正日益成为国际资本必争 之地，国际竞争国内化问题必将深入、升级。包括锦州石化公司在内的我国石油石化 企业既要与世界上老牌的跨国石油石化公司进行较量，也要与许多具有相当实力的国 外石油石化公司竞争。锦州石化公司要在激烈的竞争中立足，要在竞争中求生存、在 竞争中求发展，唯一出路就是建立自己的竞争优势，提升核心竞争力，这是当前和今 后一个时期我国石油石化企业具有战略意义的选择。因此，本文试图探讨如何客观有 效地评价锦州石化公司的核心竞争力，使企业清楚地认识到自身的优势和劣势，使向 锦州石化公司这样的企业抓住机遇，制定正确的竞争战略，确立正确的提升策略，从 而积极促进我国石油石化企业的发展，促进我国石油石化产业体制改革的深化。 关键词：核心竞争力 石油化工提升策略 AbstractWith Abstract With China success join into WTO，the petroleum and petrochemical industry in our nation has been increasingly launched OUt on a new environment with continuous changes and improvements on economy globalization，market integration，dynamic competition and technological progress．China market is increasingly becoming mole and more preferable for international capital，which surely brings international competition into the inland and makes it deepened and upgraded．The domestic petrochemical enterprises including jinzhou petrochemical company will compete against old—line world known transnational petroleum and petrochemical corporations as well aS many other considerably competitive abroad petroleum and petrochemical corporations．To find a foothold somewhere tO exist and develop，the only way out for Jinzhou Petrochemical Company is tO set up its own competitive advantages to promote its core capability on competition，which is a strategic choice for the domestic petroleum and petrochemical enterprises at the meantime and from now on．In any cases，this article is arguing how tO objectively evaluate the core competitiveness for Jinzhou Petrochemical Company to clearly find its advantages and disadvantages SO that the enterprises like Jinzhou Petrochemical Company take the opportunity tO make the correct competition strategy and the right policy and hence facilitating the development of the nation。S petroleum and petrochemical enterprises and deepness ofreformation ofmechanism in this indus时． Keyword：Core Competitiveness；P