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                thank  you! by Industrial and commercial management members of the 2 class of third groups * THE Amazon E-commerce analysis 11工商管理2班 小组成员:胡娟、闫桉、邹雪芹、杨思思、张雪婷         一、Background  analysis 二、Problem   analysis   三、Summary         Investors analysis   Consumer analysis         Investors analysis       Background  Business  opportunities Amazon Co was founded in 1995 July, is the first virtual bookstore on the Internet. The company provides up to 4700000 books for customers. Today, Amazon Cos products to the music CD, DVD, toys, kitchenware, software, electronic products, hardware, achieved good results.     The development of e-commerce provides a good chance for Amazon Co. Amazon Co founder Jeff Bezos keen found: in the electronic commerce at the beginning of the founding, easiest and most dominant is the online bookstore, and in 1995 July set up Amazon company. Company to replace real storefront computer virtual space, with efficient software program to cumbersome, shipment into work, compared with the traditional bookstore, save a lot of manpower and material resources. The book is a circulation of more viscous products, some of the books of in some places, not all suitable for all people. The contents of regional, it will produce a geographical area mainly sell lots of the same book, hold product, while the rest of the country this kind of book is relatively less, although the sales volume is not large, but the supply is not free. Lead to poor and this situation out of stock of the books. Online shopping has effectively avoids the situation. All places are popular areas, have common rights. Books management advantages          Consumer analysis Comparability is strong, large commodity information, you can buy  local no goods. With more traditional cash, more secure online payment, cash can  avoid lost or robbed. Buy goods from the order to the goods door to door without performance, Save time and effort. To lower prices, merchandise online save rent storefront,  h
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