管理学课件6(战略)(完整).ppt

* * * How can top managers provide effective strategic leadership? Eight key dimensions have been identified.28 (See Exhibit 9-6.) * * Given the highly uncertain environment that managers face today, strategic flexibility seems absolutely necessary! Exhibit 9-7 provides suggestions for developing such strategic flexibility. * * An organization that’s first to bring a product innovation to the market or to use a new process innovation is called a first mover. Being a first mover has certain strategic advantages and disadvantages as shown in Exhibit 9-8. * * * Strategic Management Today New Directions in Organizational Strategies e-business customer service innovation How the Internet Has Changed Business The Internet allows businesses to: Create knowledge bases that employees can tap into anytime, anywhere. Turn customers into collaborative partners who help design, test, and launch new products. Become virtually paperless in specific tasks such as purchasing and filing expense reports. Manage logistics in real time Change the nature of work tasks throughout the organization. Strategies for Applying e-Business Techniques Cost Leadership On-line activities: bidding, order processing, inventory control, recruitment and hiring Differentiation Internet-based knowledge systems, online ordering and customer support Focus Chat rooms and discussion boards, targeted Web sites Customer Service Strategies Giving the customers what they want. Communicating effectively with them. Providing employees with customer service training. Innovation Strategies Possible Events Radical breakthroughs in products. Application of existing technology to new uses. Innovation Strategies Strategic Decisions about Innovation Basic research Product development Process innovation First Mover An organization that brings a product innovation to market or use a new process innovations Exhibit 9-8: First-Mover Advantagesand Disadvantages Terms to Know strategic management strategies business model